The Lean Startup-..

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Sobre o autor(a)

Ries, Eric

Eric Ries é empreendedor e autor do popular blog Startup Lessons Learned. Foi cofundador e diretor de tecnologia na IMVU, que conta com mais de 100 milhões de usuários em todo o mundo. Atuou como consultor de negócios e estratégia de produtos para diversas startups de tecnologia, grandes organizações e empresas de investimento de risco.Em 2007 foi nomeado pela Bloomberg Businessweek um dos melhores jovens empreendedores de tecnologia. Sua metodologia startup enxuta já foi citada em publicações como The New York Times, The Wall Street Journal, Harvard Business Review, Inc., Wired e Fast Company. É orador frequente em eventos empresariais e foi empreendedor residente na Harvard Business School. Mora em São Francisco.

ISBN	9780307887894
Autor(a)	Ries, Eric
Editora	Crown Business
Idioma	Inglês Americano
Ano de edição	2011
Páginas	336
Acabamento	Capa Dura
Dimensões	22,00 X 16,00