And Then There's This: How Stories Live And Die In Viral Culture-..

Código: 586635 Marca: Penguin Group USA

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"An odd but happy marriage of sociological observation and Gonzo- style adventure."
-Wired

From the co-author of Our Kindred Creatures and Rabid, journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.

ISBN	9780143117612
Autor(a)	Wasik, Bill
Editora	Penguin Group USA
Ano de edição	2010
Acabamento	Brochura
Dimensões	21,50 X 16,80

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